The Jewish Street

~ The Jewish Street ~ This week’s parsha provides one of the many sources for establishing a vibrant Jewish street! “Vayelech Moshe” it begins - “And Moses walked.” And where did Moses walk if not the Jewish street?! It seems our ancient tradition contains prescriptions for how to create a vibrant community imbued with culture.  So what do I really mean when I’m talking about The Jewish Street? And why is it the namesake of this weekly program? Throughout history and since ancient times, societies have congregated in community around a central or several central points of meeting. Leaders and authority...

~ A Reminder to Look Up ~ I’m super excited to announce what I believe to be the first of its kind: D’VEYKUS 5784 – The Jewish Sticker Club is more than a fun way to update the decorations on your water bottles and laptops. When I came out with the Torah is Lit Collection, I realized that my designs would transmit different messages on different materials. On a T-shirt, the fiery flaming logos spark conversation with others and provide contemporary Jews with a new way of presenting Jewish. Reimagining the sticker as a Segula, or “charm” transformed the mundane and raw vinyl material, making it a sort...

~ Elul Madness ~ The month preceding Rosh Hashana, Yom Kippur, and Sukkot is a time for personal reflection and to WAKE UP to the realities of our world. Some communities have already started blowing the shofar to help get the message across. We are reminded that there is always the opportunity to turn back to God and meet the divine in this world. While we may not always be feeling close to the Ruler of the Universe, this is a time when their countenance will greet us without issue. In Hasidic thought, R' Shneur Zalman of Liady conveys the message by...